Search Engine Marketing is a kind of Internet Marketing that comprises of several techniques about website promotion with a view to increase its visibility on the search engine result pages.
Certified Search Engine Marketing Professional Course (CSEMP) is a great platform for the participants who wish to develop an expertise in Search Engine Marketing. This course allows participants to excel their skills in one of most evolving domains of Digital Marketing, viz. Search Engine Marketing.
Since, this is a professional certification in Search Engine Marketing; therefore, it covers all aspects of the same such as,
- Search Engine Marketing Overview: This includes concepts related to Google Search and overview of Google Adwords & Yahoo Search Marketing.
- Pay-per-click Overview: This includes definition, uses and important terms related to PPC viz. Conversion Rate, Quality Score.
- Strategizing PPC Campaign: This involves planning process of PPC campaign so as to ensure effective segmentation of keywords and much more.
- Market Analysis: Learn to understand and target the industry key drivers to perform competitive analysis.
- Ad writing Techniques: Gain knowledge of Ad preview tool, learn to use features such as reviews, +1 button etc.
- Campaign Management: Gain insights into the overall concept of tools and comprehend advance functionality.
- Bid Management Plan: Get to learn about bidding strategy and difference between bid management features such as CPA bidding, position preference etc.
- Effective Landing Pages: Learn the importance of UI/UX design and call-to-action.
- Performance Tracking: Understand how to set the goals and objectives of the campaign, monitor PPC activity with Google Analytics etc.
- Decipher User Psychology: Comprehend how to connect with the users and gain from prospective customer’s search behaviour.
- Reporting & Analysis: Get to know how to collaborate PPC account with Google Analytics and accordingly design the future plan of action.
- Testing: Learn about two types of testing viz. Multivariate Testing and A/B Testing.
- SEM Management (Other Opportunities): Understand the concepts such as re-marketing, mobile advertising, display & video formats etc.
How to be CSEMP™ certified professional?
Step 1: Register in the Exam.
Step 2: Go through the course content which is included with this offer.
Step 3: Once you have prepared yourself for the exam, you can contact us to book your exam date in the nearby Aptech centre.
Step 3 (for international candidates): Once you have prepared yourself for the exam, you can contact us to schedule the exam date. You can take the exam online from home/office on a desktop/laptop with Webcam access.
Step 4: Clear the exam with 50% marks to earn this Search Engine Marketing certification.
Note: You would need 10-15 days to prepare yourself for the exam. Also, please make sure that you book your exam at least 15 days in advance.
Vskills certification for Search Engine Marketing Professional Certification assesses the candidate as per the company’s need for respective search engine marketing domain. The certification tests the candidates on various areas in search engine marketing concepts which include Ad words, PPC campaigns, campaign management etc.
Why should one take this certification?
This Course is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression.
Earning Vskills Search Engine Marketing Professional Certification can help candidate differentiate in today's competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential.
Who will benefit from taking this certification?
Job seekers looking to find employment in IT or web promotion department of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification.
- Intended Audience:
- Sales and Business Development Professionals
- Advertising & Marketing Professionals
- Brand Managers and Media Planners
- Digital Marketing (SEO, PPC,SEM, Social Media) Professionals
- Web Strategists
- Product Managers
- CRM Professionals
- Management Students
What will be covered in the CSEMP™ Exam?
Note: All preparation material for this Search Engine Marketing Master certification will be provided to you with this limited time offer.
- Why E-learning?
- It helps participants in learning through digital media.
- It can be used from anywhere across the globe.
- Participants can get learning through training modules provided to them as per their convenience.
In this certification, participants will get self-study material and after successful completion and understanding on all spheres of Search Engine Marketing through training course material, participants will become eligible to appear for CSEMP Exam in any of the 70 exam centres as per their preference. Participants have to attain 50% marks to clear the exam. The duration of the CSEMP Exam will be 60 minutes and there will be 50 questions. However, there is no negative marking in the CSEMP Exam.
Why Digital Vidya?
- Digital Vidya is Asia's leading Digital Marketing Training company and has trained more than 5000 professionals (including CXOs, Business Heads etc.) from renowned brands like Nokia, Google, eBay, Reliance, Star TV etc.
- Digital Vidya not only possess expertise in Digital Marketing but also has specialized and experienced team of experts / trainers to train their Alumni.
- Digital Vidya, is also now a Google Training Partner and its Lead Trainers are selected for training Google Agencies.
- Digital Vidya is one trusted name in Digital Marketing Trainings and truly believes in bestowing high quality learning to their participants.
Language of instruction: English