Web Analytics is that form of Digital Marketing which helps on optimizing, analyzing, reporting and measuring the web pages of any company. It helps you in analyzing your data so as to take good strategic decisions for the company.
Certified Web Analytics Professional Course (CWAP) is a great platform for the participants who wish to develop an expertise in Web Analytics. This course allows participants to excel their skills in one of most evolving domains of Digital Marketing, viz. Web Analytics.
Since, this is a professional certification in Web Analytics; therefore, it touches all spheres of the same and enriches its participants with the topics like,
- Overview / Introduction of Web Analytics: Learn the basics of Web Analytics, its significance for small, medium and large scale businesses,
- Insights on Google Analytics: Get to know about Google Analytics, how it works, how to create account, profile and who the users are.
- Navigating Google Analytics: This includes information related to basic metrics and main sections of Google Analytics reports.
- Traffic Sources: Know about different sources of generating traffic through campaigns, AdWords, Adsense etc.
- Content: Learn details about website & landing pages’ content, event tracking and much more.
- Visitors: Learn how to get unique visitors, create technical reports, what is benchmarking etc.
- Goals & E-commerce: This includes how to set-up goals, create goal reports and track e-commerce.
- Actionable Insights & the Big Picture: This includes revision of Google Analytics reports and tools, by using resources to create data driven culture.
- Web Analytics Tools
- Making Better Decisions
- Summing Up
- Common Mistakes analysts make
- Social Media Analytics: This involves analytics of social media platforms viz. Facebook, Twitter and YouTube etc.
- Social CRM & Analytics: This includes workflow management, sentiment analysis, text analytics etc.
How to be CWAP™ certified professional?
Step 1: Register in the Exam.
Step 2: Go through the course content which is included with this offer.
Step 3: Once you have prepared yourself for the exam, you can contact us to book your exam date in the nearby Aptech centre.
Step 3 (for international candidates): Once you have prepared yourself for the exam, you can contact us to schedule the exam date. You can take the exam online from home/office on a desktop/laptop with Webcam access.
Step 4: Clear the exam with 50% marks to earn this Web Analytics certification.
Note: You would need 10-15 days to prepare yourself for the exam. Also, please make sure that you book your exam at least 15 days in advance.
Vskills certification for Web Analytics Professional Certification assesses the candidate as per the company’s need for respective search engine marketing domain. The certification tests the candidates on various areas in web analytics concept which includes significance of web analytics, Google Analytics, how to generate traffic through AdWords, Adsense etc.
Why should one take this certification?
This Course is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression.
Earning Vskills Web Analytics Professional Certification can help candidate differentiate in today's competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential.
Who will benefit from taking this certification?
Job seekers looking to find employment in IT or web promotion department of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification.
- Sales and Business Development Professionals
- Advertising & Marketing Professionals
- Brand Managers and Media Planners
- Digital Marketing (SEO, PPC,SEM, Social Media) Professionals
- Web Strategists
- Product Managers
- CRM Professionals
- Management Students
What will be covered in the CWAP™ Exam?
Note: All preparation material for this Web Analytics Professional certification will be provided to you with this limited time offer.
- It helps participants in learning through digital media.
- It can be used from anywhere across the globe.
- Participants can get learning through training modules provided to them as per their convenience.
In this certification, participants will get self-study material and after successful completion and understanding on all spheres of Web Analytics through training course material, participants will become eligible to appear for CWAP Exam in any of the 70 exam centres as per their preference. Participants have to attain 50% marks to clear the exam. The duration of the CWAP Exam will be 60 minutes and there will be 50 questions. However, there is no negative marking in the CWAP Exam.
Why Digital Vidya?
- Digital Vidya is Asia's leading Digital Marketing Training company and has trained more than 5000 professionals (including CXOs, Business Heads etc.) from renowned brands like Nokia, Google, eBay, Reliance, Star TV etc.
- Digital Vidya not only possess expertise in Digital Marketing but also has specialized and experienced team of experts / trainers to train their Alumni.
- Digital Vidya, is also now a Google Training Partner and its Lead Trainers are selected for training Google Agencies.
- Digital Vidya is one trusted name in Digital Marketing Trainings and truly believes in bestowing high quality learning to their participants.
Language of instruction: English